Our product
Pledge: Habit & Urge Tracker
Pledge
Pledge is a habit and urge tracker built for the hardest ten minutes of quitting: a daily letter from a companion, a voice check-in that untangles what is driving an urge, and one-tap help when it hits.
- Status
- Live on the App Store and Google Play
- Platforms
- iOS and Android
- Category
- Health & fitness
- First release
- 2025
- Our role
- Product design, iOS and Android engineering, AI features, Launch
- Built with
- React Native, Expo, TypeScript, Supabase, AI gateway, iOS widget
The problem
Most quit attempts fail in the same ten minutes: late, alone, phone in hand. Streak apps count days but offer nothing in that moment, and shame people when the count breaks.
What we did
Pledge gives each day a rhythm, a pledge in the morning and a 30-second close at night, and puts help one tap away when the urge arrives. A setback is recorded and learned from rather than wiping the slate.
What Pledge does
A letter every morning
A companion the user names writes each day. The letter stays sealed until the day's pledge is made.
Rant it out
Say or type what's in your head. Untangle breaks it into the trigger, the feeling, the story the urge tells and what you actually need.
One-tap SOS
A 60-second guided ride-out, breathing, a calming puzzle, or the person's own letter about why they started.
Your pattern
Pledge learns from check-ins, urges beaten and slips, and shows when the pull usually shows up and what helps.
A companion that grows
New forms on day 7 and day 30. A setback never takes one away.
Private by design
Silent, anonymous notifications, and a journal and progress that stay on the phone.
Trailer
Screens
From the store listing. Scroll sideways for more.
Questions about Pledge
Pledge is an iPhone and Android app for breaking a habit one day at a time. It pairs a daily letter from a companion with voice check-ins, pattern insights and one-tap help for the moment an urge hits.
Pledge is free to download and includes one Untangle map a day. Pledge Ultra is an optional subscription for unlimited coaching, maps and full pattern analysis.
No. The coach is clearly labelled as AI and not a therapist, and if someone is in crisis Pledge shows helplines instead.