Skip to content
Pledge Automations

We automate the busywork that slows your team down.

Custom AI agents and workflows for enquiries, inboxes, documents and reporting, built inside the tools you already use. Fixed price, live in weeks.

Book a free 30-minute callSee our work

Based in Dubai, London and Melbourne. We reply within one working day.

New enquiry from WhatsApp

Handled

  1. 00:00Message arrives“Is the 2-bed in Marina Gate still available?”
  2. 00:06Lead qualifiedBudget AED 2.4M, mortgage pre-approved
  3. 00:38Reply sent in ArabicTwo viewing slots offered
  4. 00:41Viewing bookedTuesday 10:30, in the agent’s calendar
  5. 00:47Agent briefedSummary and next step in the CRM
47 seconds, end to endExample workflow, based on our Case Files series

We ship our own products too. 5 apps we designed, built and launched, live on Google Play and 4 of them on the App Store.

What we automate

The work that follows the same pattern every week. If someone on your team does it by hand, it is usually a candidate.

  • Lead capture and qualification

    Every enquiry researched, scored and routed to the right person in seconds, with a reply already drafted.

  • Inbox and support triage

    Emails sorted, routine ones answered from your own knowledge base, the rest escalated to a person.

  • Documents and invoices

    PDFs, invoices and contracts read, checked against your records and entered into your systems.

  • Reporting

    Numbers pulled from every tool and written up in plain English, delivered to Slack or email every Monday.

  • CRM and data sync

    Customers, orders and deals kept identical across your CRM, shop and accounting software.

  • Internal assistants

    An assistant that answers your team’s questions from your own documents, with the source linked.

Works with what you use: Gmail, Outlook, Slack, WhatsApp, HubSpot, Salesforce, Notion, Airtable, Google Sheets, Stripe, Shopify, Xero, Zapier, OpenAI, Claude, and anything with an API.

Recent work

Products we designed, built and launched end to end. The same team and process your automation gets.

All work
TOGA app screen — Log a meal by voice or text
TOGA app screen — Your whole day, at a glance
TOGA app screen — A coach who knows your numbers

TOGA

TOGA is a gym and nutrition app with an AI coach: photograph a meal to log its calories and macros, follow a training plan, and ask a coach that reads your own workouts and food log.

iOS and Android, 2026

Bandwise app screen: A cue card for every day
Bandwise app screen: An estimated band, in seconds
Bandwise app screen: The exact words that cost you marks

Bandwise

Bandwise is IELTS speaking and writing practice: answer out loud or on the clock, and an AI examiner marks the answer in seconds against the public band descriptors.

iOS and Android, 2026

Forge app screen — Pick what you're quitting
Forge app screen — Day 62 streak
Forge app screen — Companion that evolves

Forge

Forge helps people quit vaping, drinking, smoking, cannabis, gambling or any habit they choose, with a clean-day counter, tools for the moment a craving hits and a private AI coach.

iOS and Android, 2026

One automation, then a whole team of them

Under a minute on what we build and how far it scales.

Services

Four ways we work with teams, from a single workflow to a full product.

AI agents and automations

Hand repetitive work to AI that follows your rules, with people approving what matters.

  • Custom AI agents
  • Answers from your own data
  • Back-office automation

Integrations and workflows

Connect the tools you already pay for, so information moves by itself.

  • API integrations
  • Webhooks and event pipelines
  • Two-way sync

Internal tools and dashboards

One clear screen for the decisions your team makes every day.

  • Admin panels
  • Operations workspaces
  • Analytics dashboards

Web and mobile products

When automation needs a front end, we design and ship it, like our own apps.

  • Web apps
  • Mobile apps
  • Back end and APIs

How a project runs

Every project follows the same four steps, with a fixed price agreed before any build starts.

The full process
  1. Step 1Day 1

    Free 30-minute call

    You show us the task. We tell you honestly whether automating it will pay off.

  2. Step 23–5 days

    Fixed-price scope

    A written plan with what gets built, the timeline and one price. No hourly billing.

  3. Step 32–12 weeks

    Weekly builds

    A working version every Friday that you can try with your real data.

  4. Step 4Ongoing

    Launch and support

    We go live with monitoring, train your team and stay on to improve it.

Ways to work with us

Fixed prices, agreed in writing. You own all the code and accounts.

Automation sprint

From 2 weeks

Where most clients start

One painful workflow automated end to end and running in your stack. The best way to start.

  • One workflow, fully live
  • Fixed price
  • Handover and documentation

Product build

6–12 weeks

A web or mobile product with AI at its core, designed, engineered and launched.

  • Design and engineering
  • Weekly releases
  • App Store and Google Play launch

Embedded partner

Monthly

We act as your AI and automation team, shipping against a shared roadmap.

  • Rolling roadmap
  • Priority support
  • Cancel any month
Abdulla Ehsan, founder of Pledge Automations

The person on your first call is the person who builds it.

Pledge Automations is led by Abdulla Ehsan, a data and AI engineer based in Dubai. Every product starts with a problem someone lives with: the team copying data between five tools at 6pm, the enquiry that waits until morning. We map why it happens, then build the thing that fixes it.

Read the founder storyLinkedIn

Questions

Anything else, email hellopledgeteam@gmail.com.

Pledge Automations is an AI automation studio. We build AI agents and workflows that handle enquiries, inboxes, documents and reporting inside the tools a business already uses, and we build web and mobile apps when an automation needs a front end.

Anything repetitive that follows a pattern: answering enquiries, qualifying leads, replying to routine emails, reading documents and invoices, moving data between tools and building reports. If a person does it the same way every week, it is usually a candidate.

Every project has a fixed price agreed before work starts. Most first projects are an automation sprint of around two weeks. After the free call you get a written scope with one number and no hourly billing.

A single workflow is usually live in two to three weeks. Larger products take six to twelve weeks. You get a working version to try every Friday along the way.

Almost certainly. We integrate with Gmail, Outlook, Slack, WhatsApp, HubSpot, Salesforce, Notion, Airtable, Google Sheets, Stripe, Shopify, Xero and anything with an API. We build around your stack rather than replacing it.

Automations run in your own accounts wherever possible, you own all code and credentials from day one, and AI steps that affect customers or money keep a human approval step by design.

We work from Dubai, London and Melbourne, and with clients anywhere. Calls happen over video in your time zone.

Tell us the task your team repeats most.

In a free 30-minute call we map how it could run on its own, and give you a fixed price to build it. We reply within one working day.

Book a free callSee our work